JSG | Identity. Value. Direction.
Module 3 of the Ignition Point Action Kit. Find a specific person and a problem they actually care about — the starting point for any offer that’s worth building.
Inside this module
- Four prompts to narrow down who you understand and what they struggle with.
- A hypothesis table to test, not assume, what people need.
- A reminder to check with real people before you build anything.
Part of the full Ignition Point series — get all 6 modules in the full bundle.




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